The well-known Greek brand’s creator, Dimitris Parthenis, opened his first shop in Athens in 1970. Nine years later, he launched a store in Mykonos and began selling his designs in countries including Cyprus, Lebanon, Kuwait, the USA, and the UK. The business is still running strong today thanks to his daughter Orsalia Parthenis, who carries on the family legacy by designing stunning basic collections using the highest-quality materials, such as pure cotton and luxurious silk, which are flawless in their simplicity. Place: Alefkandra Square